This logo makes use of basic elements to create a more complex whole. Three circles are centrally placed beneath MerchBandit’s name. By itself, a circle represents a point of focus or attention. Without straight sides, the circle is the most fluid of all the shapes and brings to mind how fashion can cater to those who don’t fit the straight and narrow. When the three circles are brought together, the idea of fluidity is now coupled with that of possibility. Much like an ellipsis at the end of a sentence, these circles suggest that MerchBandit is not yet complete. Rather, MerchBandit embodies evolution and innovation as it continues to grow. The elegant text is separated from these circles by a thin line, all of which are made distinct by their dark shade of blue.